Charlotte Lavigne

Public Relations Specialist

I specialize in narrative architecture within the hospitality sector, focusing on transforming reviews into powerful storytelling tools that enhance online reputation and reinforce guest trust on digital platforms.

How InnSpire product features turn reviews into a real-time reputation engine for hotels

Technology & Tools

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19/08/2026

How InnSpire product features turn reviews into a real-time reputation engine for hotels

From Darwin and Wallace to digital guests: natural selection of trust in hospitality reviews

Expert Insights

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08/08/2026

From Darwin and Wallace to digital guests: natural selection of trust in hospitality reviews

Brand Trust & Credibility

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25/07/2026

How the Guoman hotels legacy within Clermont Hotel Group reshapes brand trust and review strategy

How thefishhotel.co.uk event spaces capacity reshapes omnichannel guest reputation strategies

Omnichannel Communication

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17/07/2026

How thefishhotel.co.uk event spaces capacity reshapes omnichannel guest reputation strategies

How hotel booking page psychology turns social proof, urgency and scarcity into trusted conversion engines

Brand Trust & Credibility

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01/07/2026

How hotel booking page psychology turns social proof, urgency and scarcity into trusted conversion engines

From 3.8 to 4.6 in one quarter: the breakfast-score case study hotel ops teams keep mis-reading

Guest Satisfaction Analysis

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28/04/2026

From 3.8 to 4.6 in one quarter: the breakfast-score case study hotel ops teams keep mis-reading

Evaluating the most trustworthy hotel review platforms in the UK: A comprehensive guide for hospitality professionals

Online Reputation Management

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26/01/2026

Evaluating the most trustworthy hotel review platforms in the UK: A comprehensive guide for hospitality professionals

How reliable review sites empower pet owners to choose the best pet-friendly hotels

Online Reputation Management

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23/01/2026

How reliable review sites empower pet owners to choose the best pet-friendly hotels

How review platforms empower business travelers and elevate corporate travel management

Online Reputation Management

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23/01/2026

How review platforms empower business travelers and elevate corporate travel management

Understanding the difference between Google and TripAdvisor hotel reviews for hospitality professionals

Online Reputation Management

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18/01/2026

Charlotte Lavigne

How InnSpire product features turn reviews into a real-time reputation engine for hotels

From Darwin and Wallace to digital guests: natural selection of trust in hospitality reviews

How the Guoman hotels legacy within Clermont Hotel Group reshapes brand trust and review strategy

How thefishhotel.co.uk event spaces capacity reshapes omnichannel guest reputation strategies

How hotel booking page psychology turns social proof, urgency and scarcity into trusted conversion engines

From 3.8 to 4.6 in one quarter: the breakfast-score case study hotel ops teams keep mis-reading

Evaluating the most trustworthy hotel review platforms in the UK: A comprehensive guide for hospitality professionals

How reliable review sites empower pet owners to choose the best pet-friendly hotels

How review platforms empower business travelers and elevate corporate travel management

Understanding the difference between Google and TripAdvisor hotel reviews for hospitality professionals